Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.
Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action.
Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story.
Narratives are more powerful than raw statistics, more enduring than pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.
Available in print & ebook
Rather than focusing exclusively on how to visualize data, author Brent Dykes explores the psychological and emotional aspects of storytelling before he shows you how to combine the three central elements of data storytelling—data, narrative, and visuals—for maximum effectiveness. By covering all the essential elements of data storytelling, this unique book enables you to:
Transform your insights and data visualizations into appealing, impactful data stories
Understand how the brain processes facts and narrative differently
Structure your findings as a data narrative using storyboarding
Incorporate the seven essential principles of visual storytelling
Avoid common data storytelling mistakes by learning from real-world examples
Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals is a must-have resource for anyone who communicates regularly with data. Whether you’re a business manager or a data scientist, you’ll learn valuable frameworks and techniques that will help you turn your key insights into persuasive data stories that inspire change and make a difference.
When narrative is coupled with data, it helps to explain to your audience what’shappening in the data and why a particular insight is important. Ample context andcommentary are often needed to fully appreciate an insight.
When narrative and visuals are merged together, they can engage or even entertain an audience. It’s no surprise we collectively spend billions of dollars each year at the movies to immerse ourselves in different lives, worlds, and adventures.
When visuals are applied to data, they can enlighten the audience to insightsthat they wouldn’t see without charts or graphs. Many interesting patterns and outliersin the data would remain hidden in the rows and columns of data tables without thehelp of data visualizations.
Data storytelling is quickly becoming a critical data skill that everyone must master. Launching a book club based on Effective Data Storytelling is a great way for your team to explore, discuss, and develop this valuable, new skill together.
Brent Dykes has spent more than 15 years in the analytics industry, consulting with some of the world’s most recognized brands, such as Microsoft, Sony, Nike, Amazon, and Comcast. As a former analyst, manager, and technology evangelist at companies such as Omniture, Adobe, and Domo, Brent witnessed first-hand the challenges of communicating data effectively. With an educational background in marketing (SFU BBA, BYU MBA), he brings a unique perspective to data storytelling that blends both qualitative and quantitative skills.
While honing his data storytelling frameworks and techniques over the past several years, Brent has shared his insights at multiple data conferences (Strata, RISE, Crunch, Adtech, Pubcon, Shop.org, Web Summit, and Adobe Summit) and corporate workshops around the world. In 2016, he was honored to receive the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA).
Brent is a regular Forbes contributor with more than 30 published articles on various data topics. After publishing two books on digital analytics, he is now excited to share his passion for numbers and narrative in his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals.
My training workshops are designed to help your team master the art and science of data storytelling. Having delivered training workshops to different functional teams and for various industries, I’m ready to train up your people on the essential data storytelling skills.
As a seasoned keynote speaker, I bring passion and energy to every speaking engagement. Whether it’s in-person or virtual, I can deliver a presentation that will engage, enlighten, and inspire your audience to become better data storytellers.
If your team struggles with crafting and telling data stories, I can work collaboratively with them to turn their observations and insights into powerful data stories. I’ll introduce them to valuable data storytelling frameworks, concepts, and best practices from my book.
Data storytelling is a relatively new data skill for most people. If your team doesn’t have a lot of experience in crafting and telling data stories, it’s beneficial to be able to turn to a seasoned mentor for guidance, direction, and encouragement.
Let me be your team’s data storytelling sensei.
The Art of Data Storytelling: Driving Impact with Analytics
Data Storytelling in People Analytics
Data Storytelling - Turning Numbers into Narrative
Some use the terms 'data stories' and 'stories with data' interchangeably. Even though they can both leverage data, narrative, and visuals, they serve different purposes and use distinct approaches. To master the art of data storytelling, you must know the important differences between these two common forms of data-related stories.