Effective data storytelling

Recent Blog Posts

Why Dashboards (and Dead Men) Tell No Tales

Why Dashboards (and Dead Men) Tell No Tales

Brent Dykes Avatar Photo

February 13, 2025

Can dashboards really tell stories? Just as dead men tell no tales, dashboards remain silent without a storyteller to bring their data to life. While business intelligence vendors tout automated storytelling capabilities, dashboards serve a different purpose--'storyframing.' Learn why dashboards fall short as storytelling tools and discover the four essential human elements required for impactful data stories. Rather than chasing automated solutions, organizations need to empower their analysts to craft meaningful narratives that drive action.

From Cookbook To Kitchen: Six Ways My Data Storytelling Masterclass Elevates Your Skills

From Cookbook To Kitchen: Six Ways My Data Storytelling Masterclass Elevates Your Skills

Brent Dykes Avatar Photo

February 4, 2025

A cookbook can teach you recipes, but a master chef can transform your cooking. In this post, I reveal how my data storytelling masterclass goes beyond my book's foundations to elevate your skills through hands-on practice, updated frameworks, and expert guidance. Discover six key benefits that help you craft more compelling, actionable data stories that drive decisions.

Data Stories vs. Stories With Data: What's The Difference?

Data Stories vs. Stories With Data: What's The Difference?

Brent Dykes Avatar Photo

October 2, 2024

Some use the terms 'data stories' and 'stories with data' interchangeably. Even though they can both leverage data, narrative, and visuals, they serve different purposes and use distinct approaches. To master the art of data storytelling, you must know the important differences between these two common forms of data-related stories.

Drawing Insights: What Data Storytelling Can Learn From Comic Books

Drawing Insights: What Data Storytelling Can Learn From Comic Books

Brent Dykes Avatar Photo

April 17, 2024

When you compare data storytelling to any other communication medium, you'll discover an interesting parallel between comic books and data stories. Both of these storytelling formats must balance visuals and words to tell their stories. In this article, I explore five key lessons data storytellers can learn from the world of comic books.

Narrative Reporting vs. Data Storytelling: Complementary But Not The Same

Narrative Reporting vs. Data Storytelling: Complementary But Not The Same

Brent Dykes Avatar Photo

November 30, 2023

Increasingly, more context and interpretation are being added to standard reports. While narrative reporting employs similar tactics and is complementary to data storytelling, it fundamentally differs in its emphasis and structure. In this article, I will explore how narrative reporting is unique from data storytelling and how they can work together in the analytics process.

Data Storytelling Arc: Demystifying Narrative Structure In Data Stories

Data Storytelling Arc: Demystifying Narrative Structure In Data Stories

Brent Dykes Avatar Photo

September 6, 2023

One of the most challenging aspects of data storytelling isn't visualization but instead narrative. For many people, it can be somewhat of an enigma. One of the most crucial contributions that narrative makes to data stories is structure. This article reviews different narrative models and then introduces a powerful four-step narrative model for data storytelling.

Get the Book

Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.

Amazon Store Logo
Bam! Books-a-million store logo
Barnes & Noble Booksellers