If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.
March 31, 2016
With the influx of data and self-service analytics tools, we're going to need more people capable of communicating insights effectively. The next generation of data storytellers will not be limited to just analysts and data scientists. Everyone will need to know how to tell a story with numbers.
February 9, 2016
Data is becoming more and more critical to our business success, but we still resist listening to it on a regular basis. This article explores an historical example of one man's struggle to introduce a simple, lifesaving data insight that rocked the established beliefs of his profession. It will explore what went wrong and what we can learn from his experience to help communicate our insights more effectively.
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Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.
Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.
