If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.
August 31, 2022
Every day businesses are making a host of decisions—big and small. Increasingly, many of these decisions are being informed or guided by data. This article examines several potential pitfalls that can prevent data-driven decision-making (DDDM) from delivering on its full potential.
March 8, 2022
In today's data economy, the word 'insight' is used frequently in business. However, in many cases, it is misused without a clear understanding what the word means. We need to enhance insight literacy, which starts with developing a clearer definition of what insights really are.
January 12, 2022
Similar to running a marathon, your organization must be focused on the finish if it wants to be successful with analytics. This article examines the six key milestones in the data analytics marathon and explores three ways you can conquer the crucial last mile to drive business value.
September 28, 2021
Ambitious data initiatives or programs can take time to deploy and rollout. Change fatigue can often set in and derail their progress. However, by targeting quick wins, you can show incremental value to the organization and build momentum for your data initiatives.
July 13, 2021
The most common way of sharing data with employees has been through dashboards and reports, but they mainly focus on the 'what.' What executives really crave is the 'why'--interpreting the numbers to help inform decisions. A recent survey reveals how data stories can address this crucial need.
June 1, 2021
According to a NewVantage Partners survey, 99% of firms have invested in data initiatives and 92% reported the pace of investment is accelerating. However, only 24% reported having a data-driven organization. This article looks at 10 reasons why your company may not have achieved this goal yet.
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Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.
Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.
