Effective data storytelling

Published Articles

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If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.

Generative AI: Why An AI-Enabled Workforce Is A Productivity Game Changer

Generative AI: Why An AI-Enabled Workforce Is A Productivity Game Changer

Brent Dykes Avatar Photo

April 12, 2023

Generative AI is poised to transform future workforces. While the technology is still in its infancy, it's growing up quickly. This article explores how generative AI can make workers more efficient and effective with content creation. It also shares the challenges and one entrepreneur's journey.

Why Change Management Skills Are Essential To Data-Driven Success

Why Change Management Skills Are Essential To Data-Driven Success

Brent Dykes Avatar Photo

November 29, 2022

Today, most companies are still struggling to become more data-driven. Even though data is inseparably connected with change, there's very little focus on change management. This article examines the three main sources of resistance to data and shares five tips for leading data-driven change.

8 Pitfalls In The Data-Driven Decision-Making (DDDM) Process

8 Pitfalls In The Data-Driven Decision-Making (DDDM) Process

Brent Dykes Avatar Photo

August 31, 2022

Every day businesses are making a host of decisions—big and small. Increasingly, many of these decisions are being informed or guided by data. This article examines several potential pitfalls that can prevent data-driven decision-making (DDDM) from delivering on its full potential.

Insight Literacy: Why We Need To Clarify What Insights Really Are

Insight Literacy: Why We Need To Clarify What Insights Really Are

Brent Dykes Avatar Photo

March 8, 2022

In today's data economy, the word 'insight' is used frequently in business. However, in many cases, it is misused without a clear understanding what the word means. We need to enhance insight literacy, which starts with developing a clearer definition of what insights really are.

Data Analytics Marathon: Why Your Organization Must Focus On The Finish

Data Analytics Marathon: Why Your Organization Must Focus On The Finish

Brent Dykes Avatar Photo

January 12, 2022

Similar to running a marathon, your organization must be focused on the finish if it wants to be successful with analytics. This article examines the six key milestones in the data analytics marathon and explores three ways you can conquer the crucial last mile to drive business value.

How Quick Wins Can Help Build Momentum For Your Data Initiatives

How Quick Wins Can Help Build Momentum For Your Data Initiatives

Brent Dykes Avatar Photo

September 28, 2021

Ambitious data initiatives or programs can take time to deploy and rollout. Change fatigue can often set in and derail their progress. However, by targeting quick wins, you can show incremental value to the organization and build momentum for your data initiatives.

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Effective Data Storytelling

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.

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