If you’re interested in more content on data storytelling and other related topics, this section will feature some of Brent’s past Forbes articles. As his ideas and thoughts on data storytelling evolve, he looks forward to sharing more tips and examples of effective data stories.
July 13, 2021
The most common way of sharing data with employees has been through dashboards and reports, but they mainly focus on the 'what.' What executives really crave is the 'why'--interpreting the numbers to help inform decisions. A recent survey reveals how data stories can address this crucial need.
June 1, 2021
According to a NewVantage Partners survey, 99% of firms have invested in data initiatives and 92% reported the pace of investment is accelerating. However, only 24% reported having a data-driven organization. This article looks at 10 reasons why your company may not have achieved this goal yet.
February 25, 2021
With all the data being collected by organizations these days, curiosity is crucial to turning this data into meaningful insights. This article delves into why passion and tenacity are also required to discover the deeper, more valuable insights that every data-driven organization covets.
November 30, 2020
Too often key insights are shared in overwhelming, confusing data dumps. As a result, many insights are misunderstood or overlooked by leaders and their teams. This article shares three helpful lessons for your organization as it transitions to more effective data storytelling.
August 11, 2020
Data can unlock a wealth of insights into your business performance and customers. However, it won't provide the answers you need if you don't ask the right questions. This article focuses on a simple, audience-centered framework that provides the context and focus to discover meaningful insights.
January 22, 2020
While most businesses expect technologies such as artificial intelligence and augmented analytics to drive more value from data, human beings will also play an integral role. In the coming decade, data storytellers will help shape the value that businesses receive from their data investments.
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Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.
Effectively communicating with data is a necessity in organizations of all types and sizes. It’s often the crucial last mile in the analysis process that determines whether an insight will inspire action. Transforming data into visual communication is only one part of the picture—it’s just as important to engage your audience with a memorable and persuasive story. Narratives are more powerful than raw statistics, more enduring then pretty charts. Effective Data Storytelling teaches you how to communicate insights that influence decisions, inspire action, and drive change.
